Northern Fitness case study summary
Northern Fitness, a direct-to-consumer fitness e-commerce brand, needed to hire an in-house Lifecycle Marketing Manager – a rare profile combining high autonomy with deep DTC domain expertise. Their previous recruiter could not find the right calibre, and the hire they placed did not work out. Only about 2% of the market fit the brief.
lemonly evaluated 26,314 profiles for the search. Seven candidates met the brief – enough to run a genuine head-to-head shortlist where the previous recruiter had tapped out early. Northern Fitness made the hire, choosing from a position of strength.
Andy Jeong, Fractional Head of Growth at Northern Fitness: “Would I recommend lemonly? Yes, 100%. It’s the whole talent acquisition team and funnel packaged into one platform.”
Case Study
The marketing manager
no recruiter could find.
Northern Fitness · DTC fitness e-commerce
×
26,314
profiles evaluated
7
met the brief
lemonly helps companies like Northern Fitness find the talent they’re looking for.
The full market
lemonly’s AI considers thousands of candidates – a typical recruiter hand-searches 60 to 100.
Humans in the loop
lemonly’s recruiters interview the best candidates before you meet anyone.
One flat fee
Never a percentage of salary.
The Problem
The calibre they needed was hard to find.
Northern Fitness needed a rare profile: a high-autonomy lifecycle marketing manager with deep domain expertise. Their previous recruiter had struggled to find the right calibre – and the hire they placed didn’t work out. That’s when they came to lemonly.
1
failed first hire
2%
of the market fit the brief
“With our last recruiter, the pool tapped out early on a role this specific – they never really touched the good-fit candidates we needed.”
Andy Jeong · Fractional Head of Growth, Northern Fitness
The Approach
Merit over marquee.
Traditional recruiters fish from the same big brands – big logos talk. But this brief needed something different: deep domain expertise, and a high degree of self-direction. So lemonly evaluated over 26,000 marketing profiles from first principles – finding within hours the hidden gems that would take human recruiters months or years.
26,314
profiles evaluated
7
introduced
“The ones that were a good fit were extremely good fits.”
Andy Jeong · Fractional Head of Growth, Northern Fitness
The Screen
lemonly found the needle in the haystack.
Maya T.
Lifecycle Marketing Manager
Matches the brief
- 5 years in-house DTC e-commerce
- Owns the function end to end
- Built a lifecycle program from scratch
- Shopify & Klaviyo tech stack
Maya's bonuses
- Previous fitness industry experience
- Has built AI-native marketing plans
NF-001
lemonly
The Search
Howlemonlyfoundthehiddengems.
26,314
Profiles Evaluated
2%
Met every requirement
1
Hired
The Result
The calibre the last search couldn’t find.
Where the previous recruiter tapped out, lemonly surfaced right-fit candidates – enough to run a real head-to-head. Northern Fitness chose from strength.
“Would I recommend lemonly? Yes, 100%. It’s the whole talent acquisition team and funnel packaged into one platform.”
Andy Jeong · Fractional Head of Growth, Northern Fitness
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